Advertisers were passing out little c o w b e l l s. So I googled it and found out that "It is the ultimate symbol of encouragement and fortitude."
The LVM21 Cowbell was first rung at the Phoenix R&R Marathon in January, 2006. From there it has traveled back and forth across the country and into Canada, being rung for our members as they brave their marathons and ½ marathons.
The need was so great that we had to employ a “back-up” Cowbell to keep the schedule covered and the ringing going. Traditionally the bell is rung at mile 21 for the marathon in honor of the club's name, as well as the fact that everyone can use some Cowbell just after hitting the wall at mile 20! Ringing it for ½ marathons has become popular as well. It is the ultimate symbol of encouragement and fortitude for our LVM 21 Members.
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