I feel like I lose a little bit of soul every time I write "A Must See!" or "Don't Miss Out!" or "See for Yourself!" or "Unbelievable." I usually will omit those phrases because I can't stand them and they are bullshit…I mean Bullshit!

Donkeys

I want to sit those folks down and ask them what they think of those phrases. "Do you really like them? What do you think when you see them in other ads? Do you run out and look?"

Please get real or maybe get a thesaurus.